Cult of Personality is a deliberately created system of art, symbolism, and ritual

centred on the institutionalized quasi-religious glorification of a specific individual

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In the ancient world personality cults were explicitly religious. 

Polytheistic beliefs allowed for the introduction of new deities, and a claiming of

a close association with or descent from a god was a method of legitimizing dynastic systems.

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RA is not a person,

it is the Presence, the catalyst behind all things,

the intelligence in and of creation, it is the expression you touch in transcendence

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As RA refers to the creation principle itself,

the Cult of RA is a celebration and honouring of the creative, original, organic and inspired,

and our products + experiences we offer reflect and uphold this tenet